AILSA KERR
FOUNDER
Founder Ailsa Kerr has over 20 years experience in the events, music and fashion industries. Alongside curating the monthly events programme for six of the UK Soho House clubs, and leading a global creative department for Gucci she founded Edge of Cult in 2018. Her expertise lies in an intuitive understanding of what her clients are trying to deliver and her ability to turn those visions into reality.
KELLEY RALPH
PARTNER
For the last 5 years Kelley Ralph has been instrumental in creating the cultural identity for the start-up hospitality brand Edyn. As the Experience Manager for all their lifestyle brands including guest facing Aparthotel brand Locke, known for being a ‘neighbourhood maker’ and community gathering space. Kelley draws on her background as a television & event producer, and brings creativity and a strategic vision to each project. She is an expert at embedding herself in each city and sourcing localised talent to help breathe life into each property through art, music and bespoke experiences, ensuring that each venue becomes a sanctuary for both culture and creativity, with exciting partnerships that help bring the local community and guests together, fostering both social and cultural connections. Brands that Kelley has worked with include: BBC, Talkback Thames, Loft Studios, Twitter, Uber, Soho House, Locke Hotels, Avalon to name a few.
TESSA CLARFELT
PARTNER
With 13 years of experience working at the highest level in event planning and cultural programming, Tessa expert skill in creating bespoke programmes is supported by a vast network. She specialises in designing culture, entertainment, lifestyle and activities programmes for venues, brands, members clubs and festivals such as Soho House, the AllBright, Wilderness Festival, Universal Live (UMG), WeWork, Wahaca and the Old Vic Tunnels to name but a few.
BEN CLARK
SET DESIGN & CREATIVE DIRECTION
Ben has been creating complex sets for the fashion and advertising industries for over 15 years. He provides our clients with invaluable technical and creative expertise - anything is possible with Ben on hand. Ben has worked with Nike, Apple TV, Adidas, Vogue, Ray-Ban, Vans, Meta.Ai and many more.
SHAUN ROBERTS
TALENT BOOKER (MUSIC)
Shaun programmed Friday nights at Fabric nightclub for 15 years before going on to programme international festival stages and working with brands like Red Bull, Nike and Bacardi. His musical knowledge and network was vast. We recently lost Shaun after his 5 year battle with bowel cancer. Stay safe get checked. Forever in our hearts.